New MRR: MRR generated from brand new customers acquired in the period.
Formula
New MRR = Sum of (first month MRR from customers acquired this period)Computable definition
The canonical formula in the GASP formula grammar. The MCP server compiles it to SQL over the datasets listed below.
sum(field.mrr_change where field.event_type = 'new')Unit: currency
Breakdowns
by_segment: one row persegmentvalue
Notes: by_segment returns one row per customer segment, which shows where new business lands.
Data requirements
Grain: Per event, aggregate monthly · Frequency: Daily sync · Aggregation: aggregate (month) · Staged: no · Main source: Billing.
| Field | Dataset | Type |
|---|---|---|
event_date | revenue_event | date |
event_type | revenue_event | string |
mrr_change | revenue_event | decimal |
Example SQL (Postgres)
SELECT (SELECT COALESCE(SUM(mrr_change), 0) FROM revenue_event WHERE event_date >= :period_start AND event_date <= :period_end AND event_type = 'new') AS new_mrr Access: recommended
sensitivity tier confidential,
access scope unscoped.
Guidance your policy engine enforces.
From an agent: with the GASP MCP server, call
lookup_metric({ "name": "New MRR" }) or generate_query({ "metric": "New MRR", "adapter": "<your adapter JSON>" }).
What It Tells You
The output of your acquisition engine.
Related Metrics
Connected in the GASP relationship graph.
Upstream: what drives this
- Pipeline Value drives New MRR (Sales)
- Win Rate drives New MRR (Sales)
- ACV drives New MRR (Sales)
- Quota Attainment drives New MRR (Sales)
- Partner-Sourced Revenue drives New MRR (Partnerships)
- New Customers drives New MRR (Core)
- Churned MRR component of Net New MRR (Core)
- Contraction MRR component of Net New MRR (Core)
- Expansion MRR component of Net New MRR (Core)
- Reactivation MRR component of Net New MRR (Core)
Downstream: what this drives
- New MRR measures Customer (Entity)
- New MRR measures Subscription (Entity)
- Net New MRR drives MRR (Core)
- Net New MRR measures Customer (Entity)
- Net New MRR measures Subscription (Entity)