All Metrics
Pick a department. Each department page lists its metrics with definitions, formulas, benchmarks and sources.
MRR, ARR, NRR, GRR, CAC, LTV, Rule of 40: Standard Definitions
Standard definitions and formulas for the core SaaS metrics every business must track: MRR, ARR, NRR, GRR, CAC, LTV and the Rule of 40.
- metrics
- 26
- computable
- 25
- breakdowns
- 17
SaaS Sales Metrics: Pipeline, Win Rate, ACV, Quota Attainment
How the GASP Standard defines SaaS sales metrics, with benchmarks for pipeline velocity, win rate, ACV, quota attainment and sales cycle length.
- metrics
- 13
- computable
- 12
- breakdowns
- 1
SaaS Marketing Metrics: MQL, SQL, CAC, Funnel Conversion
SaaS marketing metrics defined: MQL, SQL, CAC by channel and funnel conversion rates, with demand generation benchmarks.
- metrics
- 24
- computable
- 20
- breakdowns
- 6
SaaS Customer Success Metrics: NRR, Health Score, Churn
Formulas for the customer success metrics, including NRR, health score, logo churn, expansion revenue and renewal rate.
- metrics
- 18
- computable
- 16
- breakdowns
- 6
SaaS Support Metrics: CSAT, CES, First Response Time
Standardised definitions for SaaS support: CSAT, CES, first response time, resolution time and ticket volume, with benchmarks.
- metrics
- 16
- computable
- 16
- breakdowns
- 3
SaaS Onboarding Metrics: Time to First Value, Activation
Standardised definitions for SaaS onboarding metrics, from time to first value to activation and completion rates, with benchmarks.
- metrics
- 20
- computable
- 17
- breakdowns
- 0
SaaS Product Metrics: DAU/MAU, Feature Adoption, Stickiness
Standardised definitions for SaaS product metrics such as DAU/MAU, feature adoption, stickiness and activation rate, with benchmarks.
- metrics
- 29
- computable
- 29
- breakdowns
- 0
SaaS Engineering Metrics: DORA, Uptime, Deploy Frequency
SaaS engineering metrics defined, with benchmarks: the DORA metrics, uptime SLA, deploy frequency, error rate and reliability.
- metrics
- 18
- computable
- 18
- breakdowns
- 4
SaaS Finance Metrics: Gross Margin, Burn Rate, Magic Number
Formulas for SaaS finance and unit economics: gross margin, burn rate, magic number and CAC payback.
- metrics
- 26
- computable
- 19
- breakdowns
- 2
SaaS RevOps Metrics: Forecast Accuracy, DSO, Quote-to-Cash
Standardised definitions for SaaS RevOps metrics, with benchmarks for forecast accuracy, DSO, quote cycle time, invoice cycle time and billing accuracy.
- metrics
- 31
- computable
- 30
- breakdowns
- 4
SaaS People Metrics: Turnover, eNPS, Revenue per Employee
Standardised definitions for SaaS people metrics, with benchmarks for employee turnover, eNPS, revenue per employee and headcount efficiency.
- metrics
- 24
- computable
- 23
- breakdowns
- 5
SaaS Partnership Metrics: Partner Revenue, Channel Attribution
Standardised definitions for SaaS partnership metrics: partner-sourced revenue, channel attribution and active partners, with benchmarks.
- metrics
- 31
- computable
- 24
- breakdowns
- 2
SaaS Professional Services Metrics: Utilization, Margin
Standardised definitions for SaaS professional services metrics, with benchmarks for utilization rate, PS margin, project delivery and capacity.
- metrics
- 30
- computable
- 30
- breakdowns
- 0