Example dashboards. These sample views put GASP metrics side by side for one fictional company: a board report (Operating and Market lens), an executive overview and 13 department views. All data is illustrative.
Performance Dashboard
As of January 31, 2026 · TTM
Performance Breakdown
Operating (O) LensRevenue
TTMMRR
$4.0MNew
+$407.4KExpansion
+$425.4KReactivation
+$9.0KContraction
$-50600Churn
$-149900Net New MRR
+$641.3KRetention
TTMLogo Churn
8.9%/3%
Revenue Churn
6.0%/3%
Health Score
82%Efficiency
TTMLTV:CAC Ratio
4.8x
Target: 3xCAC Payback
41 mo/18 mo
Gross Margin (O)
61%/70%
Dual-Lens Reconciliation
| Metric | Operating (O) | Market (M) | Gap Diagnostic |
|---|---|---|---|
$47.8M ARR-O | $50.0M ARR-M | Durability Gap4.4% | |
$29.0K CAC-O | $18.5K CAC-M | Activation Delta36.2% | |
107% NRR-O | 114% NRR-M | Expansion Integrity Gap6.1% | |
$140.0K LTV-O | $168.0K LTV-M | Contribution Leakage16.7% | |
61% GM-O | 73% GM-M | Services Drag16.4% | |
6% Churn-O | 9% Churn-M | Concentration vs Long-TailLogo churn higher, so many small customers are being lost |
Department Health
Sample data for demonstration. View metric definitions in the GASP Standard.