Product Qualified Accounts (PQAs): Accounts that have demonstrated product engagement indicating sales-readiness.
Formula
PQA = Accounts meeting product engagement thresholdComputable definition
The canonical formula in the GASP formula grammar. The MCP server compiles it to SQL over the datasets listed below.
count_distinct(field.customer_id where field.criteria_met = true) at period_endUnit: count
Notes: Threshold criteria are product-specific (usage count, features activated, users added, limits reached); criteria_met is true when an account meets them.
Data requirements
Grain: Daily snapshot · Frequency: Daily · Aggregation: snapshot (day) · Staged: no · Main source: Product Analytics.
| Field | Dataset | Type |
|---|---|---|
criteria_met | customer | boolean |
customer_id | customer | string |
snapshot_date | customer | date |
Example SQL (Postgres)
SELECT (SELECT COUNT(DISTINCT customer_id) FROM customer WHERE snapshot_date = :period_end AND criteria_met = TRUE) AS pqas Access: recommended
sensitivity tier internal,
access scope department-scoped.
Guidance your policy engine enforces.
From an agent: with the GASP MCP server, call
lookup_metric({ "name": "Product Qualified Accounts (PQAs)" }) or generate_query({ "metric": "Product Qualified Accounts (PQAs)", "adapter": "<your adapter JSON>" }).
What It Tells You
Product-driven sales signals.
Related Metrics
Connected in the GASP relationship graph.
Upstream: what drives this
- Feature Adoption Rate drives Product Qualified Accounts (Product)
Downstream: what this drives
- Product Qualified Accounts drives Pipeline Value (Sales)
- Product Qualified Accounts drives Expansion MRR (Core)
- Product Qualified Accounts measures Customer (Entity)