Feature Adoption Rate: Percentage of active users who used a specific feature in the period.
Formula
Feature Adoption = Users using feature / Total active users × 100Computable definition
The canonical formula in the GASP formula grammar. The MCP server compiles it to SQL over the datasets listed below.
count_distinct(field.user_id where field.feature_id is not null) / count_distinct(field.user_id where field.product_event_type = 'qualifying')Unit: percent (the formula yields an unscaled ratio)
Notes: Evaluated per feature_id. Numerator counts users who used the feature in the period.
Data requirements
Grain: Per event, aggregate monthly · Frequency: Daily · Aggregation: aggregate (month) · Staged: no · Main source: Product Analytics.
| Field | Dataset | Type |
|---|---|---|
event_date | product_event | date |
feature_id | product_event | string |
product_event_type | product_event | string |
user_id | product_event | string |
Example SQL (Postgres)
SELECT (CAST((SELECT COUNT(DISTINCT user_id) FROM product_event WHERE event_date >= :period_start AND event_date <= :period_end AND feature_id IS NOT NULL) AS DOUBLE PRECISION) / NULLIF((SELECT COUNT(DISTINCT user_id) FROM product_event WHERE event_date >= :period_start AND event_date <= :period_end AND product_event_type = 'qualifying'), 0)) AS feature_adoption Access: recommended
sensitivity tier internal,
access scope unscoped.
Guidance your policy engine enforces.
From an agent: with the GASP MCP server, call
lookup_metric({ "name": "Feature Adoption Rate" }) or generate_query({ "metric": "Feature Adoption Rate", "adapter": "<your adapter JSON>" }).
What It Tells You
Which features are being used, which are ignored.
Related Metrics
Connected in the GASP relationship graph.
Upstream: what drives this
- Activation Rate drives Feature Adoption Rate (Onboarding)
- Deployment Frequency drives Feature Adoption Rate (Engineering)
Downstream: what this drives
- Feature Adoption Rate drives Product Qualified Accounts (Product)
- Feature Adoption Rate drives DAU/MAU Ratio (Product)
- Feature Adoption Rate drives Customer Health Score (Customer Success)
- Feature Adoption Rate measures User (Entity)
- Feature Adoption Rate measures Feature (Entity)