GASP / Definitions / Win Rate Pipeline Terms Efficiency Win Rate Win Rate: Percentage of opportunities closed as won. View full metric with formula and benchmarks → Used In Sales Partnerships (partner win rate) Related Terms Other definitions in Pipeline Terms: Pipeline Total value of active sales opportunities. Pipeline Coverage Ratio of unweighted pipeline value to quota. Sales Cycle Time from opportunity creation to close. Related Metrics Win Rate The percentage of qualified opportunities closed in the period that were won. Sales ← Back to all definitions