Revenue per Rep

Revenue per Rep: New revenue closed in the period divided by the number of quota-carrying reps.

Formula

Revenue per Rep = Total New Revenue / Number of Quota-Carrying Reps

Computable definition

The canonical formula in the GASP formula grammar. The MCP server compiles it to SQL over the datasets listed below.

sum(field.closed_revenue) / count_distinct(field.rep_id where field.quota > 0)

Unit: currency

Notes: Total new revenue per quota-carrying rep.

Data requirements

Grain: Monthly aggregate · Frequency: Monthly · Aggregation: aggregate (month) · Staged: no · Main source: CRM.

Field	Dataset	Type
`closed_revenue`	sales_rep	decimal
`period_start`	sales_rep	date
`quota`	sales_rep	decimal
`rep_id`	sales_rep	string

Example SQL (Postgres)

SELECT (CAST((SELECT COALESCE(SUM(closed_revenue), 0) FROM sales_rep WHERE period_start >= :period_start AND period_start <= :period_end) AS DOUBLE PRECISION) / NULLIF((SELECT COUNT(DISTINCT rep_id) FROM sales_rep WHERE period_start >= :period_start AND period_start <= :period_end AND quota > 0), 0)) AS revenue_per_rep

From an agent: with the GASP MCP server, call lookup_metric({ "name": "Revenue per Rep" }) or generate_query({ "metric": "Revenue per Rep", "adapter": "<your adapter JSON>" }).

Benchmarks

By company stage:

Seed: $250K-$400K
Series A: $400K-$600K
Series B+: $600K-$1M+

By segment:

SMB: $400K-$600K
Mid-market: $600K-$800K
Enterprise: $800K-$1.5M+

What It Tells You

Sales team productivity and efficiency.

Sources

← Back to Sales metrics