GASP
Sales Productivity Metrics Operational

Ramp Time

Ramp Time: Time for a new sales rep to reach full productivity (carrying full quota).

Formula

Ramp Time = Time from start date to consistently achieving quota

Computable definition

The canonical formula in the GASP formula grammar. The MCP server compiles it to SQL over the datasets listed below.

(avg(field.ramped_date - field.hire_date)) / 30.4375

Unit: months

Notes: Per rep, from start date to consistently achieving quota. Convert days to months.

Data requirements

Grain: Monthly aggregate · Frequency: Monthly · Aggregation: aggregate (month) · Staged: no · Main source: HRIS.

Field Dataset Type
hire_date sales_rep date
period_start sales_rep date
ramped_date sales_rep date
Example SQL (Postgres)
SELECT (CAST((SELECT AVG((ramped_date - hire_date)) FROM sales_rep WHERE period_start >= :period_start AND period_start <= :period_end) AS DOUBLE PRECISION) / 30.4375) AS ramp_time

From an agent: with the GASP MCP server, call lookup_metric({ "name": "Ramp Time" }) or generate_query({ "metric": "Ramp Time", "adapter": "<your adapter JSON>" }).

Benchmarks

  • SDR: 2-3 months
  • Inside Sales/SMB AE: 3-4 months
  • Mid-market AE: 4-6 months
  • Enterprise AE: 6-9 months

What It Tells You

How quickly new hires become productive. Impacts hiring planning and capacity forecasting.

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