Stage Conversion Rates

Stage Conversion Rates: Conversion rate between each pipeline stage.

Formula

Stage Conversion = Opportunities advancing to next stage / Opportunities in stage × 100

Computable definition

The canonical formula in the GASP formula grammar. The MCP server compiles it to SQL over the datasets listed below.

count_distinct(field.opportunity_id where field.advanced_to_next_stage = true) / count_distinct(field.opportunity_id)

Unit: percent (the formula yields an unscaled ratio)

Notes: Evaluate per stage by filtering field.stage to the stage of interest.

Data requirements

Grain: Weekly snapshot · Frequency: Weekly · Aggregation: snapshot (week) · Staged: no · Main source: CRM.

Field	Dataset	Type
`advanced_to_next_stage`	opportunity	boolean
`opportunity_id`	opportunity	string
`snapshot_date`	opportunity	date

Example SQL (Postgres)

SELECT (CAST((SELECT COUNT(DISTINCT opportunity_id) FROM opportunity WHERE snapshot_date = :period_end AND advanced_to_next_stage = TRUE) AS DOUBLE PRECISION) / NULLIF((SELECT COUNT(DISTINCT opportunity_id) FROM opportunity WHERE snapshot_date = :period_end), 0)) AS stage_conversion_rates

From an agent: with the GASP MCP server, call lookup_metric({ "name": "Stage Conversion Rates" }) or generate_query({ "metric": "Stage Conversion Rates", "adapter": "<your adapter JSON>" }).

What It Tells You

Where deals get stuck or leak.

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