Quote-to-Order Rate

Quote-to-Order Rate: Percentage of quotes that convert to orders.

Formula

Quote-to-Order = Orders / Quotes × 100

Computable definition

The canonical formula in the GASP formula grammar. The MCP server compiles it to SQL over the datasets listed below.

count_distinct(field.order_id where in_period(field.order_completed_at)) / count_distinct(field.quote_id where in_period(field.quote_sent_at))

Unit: percent (the formula yields an unscaled ratio)

Notes: Orders are those created from a quote in the period.

Data requirements

Grain: Per event · Frequency: Per transaction · Aggregation: event · Staged: no · Main source: Billing.

Field	Dataset	Type
`order_completed_at`	order	timestamp
`order_id`	order	string
`quote_id`	quote	string
`quote_sent_at`	quote	timestamp
`snapshot_date`	order	date
`snapshot_date`	quote	date

Example SQL (Postgres)

SELECT (CAST((SELECT COUNT(DISTINCT order_id) FROM order WHERE snapshot_date = :period_end AND (order_completed_at >= :period_start AND order_completed_at < (:period_end + INTERVAL '1 day'))) AS DOUBLE PRECISION) / NULLIF((SELECT COUNT(DISTINCT quote_id) FROM quote WHERE snapshot_date = :period_end AND (quote_sent_at >= :period_start AND quote_sent_at < (:period_end + INTERVAL '1 day'))), 0)) AS quote_to_order_rate

From an agent: with the GASP MCP server, call lookup_metric({ "name": "Quote-to-Order Rate" }) or generate_query({ "metric": "Quote-to-Order Rate", "adapter": "<your adapter JSON>" }).

Benchmarks

Below 20%: Low conversion
20-40%: Average
40-60%: Good
Above 60%: Strong

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