Professional Services Revenue Metrics Operational

Average Services Deal Size

Average Services Deal Size: Average value of services engagements.

Formula

Avg Services Deal = Total services bookings / Number of services engagements

Computable definition

The canonical formula in the GASP formula grammar. The MCP server compiles it to SQL over the datasets listed below.

sum(field.opportunity_amount where field.revenue_type = 'services') / count_distinct(field.opportunity_id where field.revenue_type = 'services')

Unit: currency

Notes: Services bookings divided by services engagements, one engagement per booked deal.

Data requirements

Grain: Per event, aggregate monthly · Frequency: Daily sync · Aggregation: aggregate (month) · Staged: no · Main source: CRM.

Field	Dataset	Type
`opportunity_amount`	opportunity	decimal
`opportunity_id`	opportunity	string
`revenue_type`	opportunity	string
`snapshot_date`	opportunity	date

Example SQL (Postgres)

SELECT (CAST((SELECT COALESCE(SUM(opportunity_amount), 0) FROM opportunity WHERE snapshot_date = :period_end AND revenue_type = 'services') AS DOUBLE PRECISION) / NULLIF((SELECT COUNT(DISTINCT opportunity_id) FROM opportunity WHERE snapshot_date = :period_end AND revenue_type = 'services'), 0)) AS average_services_deal_size

From an agent: with the GASP MCP server, call lookup_metric({ "name": "Average Services Deal Size" }) or generate_query({ "metric": "Average Services Deal Size", "adapter": "<your adapter JSON>" }).

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