Partner Churn Rate

Partner Churn Rate: Percentage of partners who leave or become inactive.

Formula

Partner Churn = Partners churned in period / Active partners at start of period × 100

Computable definition

The canonical formula in the GASP formula grammar. The MCP server compiles it to SQL over the datasets listed below.

count_distinct(field.partner_id where in_period(field.partner_churn_date)) / count_distinct(field.partner_id where field.partner_status = 'active') at period_start

Unit: percent (the formula yields an unscaled ratio)

Breakdowns

by_partner_tier: one row per partner_tier value

Notes: Partners with a churn date in the period over partners active at period start. by_partner_tier returns one row per partner tier, which tests whether tier benefits retain partners.

Data requirements

Grain: Per event, aggregate monthly · Frequency: Monthly · Aggregation: aggregate (month) · Staged: no · Main source: Partner Management.

Field	Dataset	Type
`partner_churn_date`	partner	date
`partner_id`	partner	string
`partner_status`	partner	string
`snapshot_date`	partner	date

Example SQL (Postgres)

SELECT (CAST((SELECT COUNT(DISTINCT partner_id) FROM partner WHERE snapshot_date = :period_end AND (partner_churn_date >= :period_start AND partner_churn_date <= :period_end)) AS DOUBLE PRECISION) / NULLIF((SELECT COUNT(DISTINCT partner_id) FROM partner WHERE snapshot_date = :period_start AND partner_status = 'active'), 0)) AS partner_churn_rate

From an agent: with the GASP MCP server, call lookup_metric({ "name": "Partner Churn Rate" }) or generate_query({ "metric": "Partner Churn Rate", "adapter": "<your adapter JSON>" }).

What It Tells You

Partner program health and competitiveness.

← Back to Partnerships metrics