Partnerships Partner Engagement Operational

Joint Marketing Activities

Joint Marketing Activities: Number of co-marketing activities with partners.

Formula

Joint Activities = Count of co-marketing activities in period

Computable definition

The canonical formula in the GASP formula grammar. The MCP server compiles it to SQL over the datasets listed below.

count(field.activity_id where field.partner_activity_type in ('webinar', 'event', 'content', 'campaign'))

Unit: count

Data requirements

Grain: Per event, aggregate monthly · Frequency: Monthly · Aggregation: aggregate (month) · Staged: no · Main source: Partner Management.

Field	Dataset	Type
`activity_date`	partner_activity	date
`activity_id`	partner_activity	string
`partner_activity_type`	partner_activity	string

Example SQL (Postgres)

SELECT (SELECT COUNT(activity_id) FROM partner_activity WHERE activity_date >= :period_start AND activity_date <= :period_end AND partner_activity_type IN ('webinar', 'event', 'content', 'campaign')) AS joint_marketing_activities

From an agent: with the GASP MCP server, call lookup_metric({ "name": "Joint Marketing Activities" }) or generate_query({ "metric": "Joint Marketing Activities", "adapter": "<your adapter JSON>" }).

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