Partnerships Partner Economics Efficiency

Cost of Partner Acquisition

Cost of Partner Acquisition: Cost to recruit and onboard a new partner.

Formula

Cost of Partner Acquisition = Partner program costs / New partners recruited

Computable definition

The canonical formula in the GASP formula grammar. The MCP server compiles it to SQL over the datasets listed below.

sum(field.cost where field.cost_function = 'partner_program') / count_distinct(field.partner_id where in_period(field.partner_recruited_date))

Unit: currency

Data requirements

Grain: Per event, aggregate monthly · Frequency: Monthly · Aggregation: aggregate (month) · Staged: no · Main source: Finance / ERP.

Field	Dataset	Type
`cost`	cost_event	decimal
`cost_function`	cost_event	string
`event_date`	cost_event	date
`partner_id`	partner	string
`partner_recruited_date`	partner	date
`snapshot_date`	partner	date

Example SQL (Postgres)

SELECT (CAST((SELECT COALESCE(SUM(cost), 0) FROM cost_event WHERE event_date >= :period_start AND event_date <= :period_end AND cost_function = 'partner_program') AS DOUBLE PRECISION) / NULLIF((SELECT COUNT(DISTINCT partner_id) FROM partner WHERE snapshot_date = :period_end AND (partner_recruited_date >= :period_start AND partner_recruited_date <= :period_end)), 0)) AS cost_of_partner_acquisition

From an agent: with the GASP MCP server, call lookup_metric({ "name": "Cost of Partner Acquisition" }) or generate_query({ "metric": "Cost of Partner Acquisition", "adapter": "<your adapter JSON>" }).

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