Time to First Value (TTFV)

Time to First Value (TTFV): Time from contract start to the customer's first meaningful value milestone.

Also known as: TTFV

Formula

TTFV = Median of (First value milestone date - Contract start date)

Computable definition

The canonical formula in the GASP formula grammar. The MCP server compiles it to SQL over the datasets listed below.

median(field.milestone_date - field.contract_start where field.onboarding_milestone = 'first_value')

Unit: days

Notes: Days from contract start to the first value milestone.

Data requirements

Grain: Per event · Frequency: Daily · Aggregation: event · Staged: no · Main source: CS Platform.

Field	Dataset	Type
`contract_start`	onboarding_milestone	date
`milestone_date`	onboarding_milestone	date
`onboarding_milestone`	onboarding_milestone	string

Example SQL (Postgres)

SELECT (SELECT PERCENTILE_CONT(0.5) WITHIN GROUP (ORDER BY (milestone_date - contract_start)) FROM onboarding_milestone WHERE milestone_date >= :period_start AND milestone_date <= :period_end AND onboarding_milestone = 'first_value') AS ttfv

Access: recommended sensitivity tier internal, access scope department-scoped. Guidance your policy engine enforces.

From an agent: with the GASP MCP server, call lookup_metric({ "name": "Time to First Value (TTFV)" }) or generate_query({ "metric": "Time to First Value (TTFV)", "adapter": "<your adapter JSON>" }).

Benchmarks

| Model | TTFV Target | |-------|-------------| | PLG/Self-serve | ~1.5 days (median: 1 day 2 hours) | | SMB with implementation | 1-2 weeks | | Mid-market | 2-4 weeks | | Enterprise | 4-12 weeks |

What It Tells You

How quickly customers realize value, which feeds directly into retention.

Connected in the GASP relationship graph.

Downstream: what this drives

Time to First Value reduces Onboarding Completion Rate (Onboarding)
Time to First Value measures Customer (Entity)

Sources

← Back to Onboarding metrics