Sales Qualified Leads (SQLs)

Sales Qualified Leads (SQLs): MQLs accepted by sales as worth pursuing.

Formula

SQLs = MQLs accepted by sales in period

Computable definition

The canonical formula in the GASP formula grammar. The MCP server compiles it to SQL over the datasets listed below.

count_distinct(field.lead_id where in_period(field.sql_date))

Unit: count

Notes: MQLs accepted by sales.

Data requirements

Grain: Per lead stage date, aggregate daily · Frequency: Daily · Aggregation: aggregate (day) · Staged: no · Main source: CRM.

Field	Dataset	Type
`lead_id`	lead	string
`snapshot_date`	lead	date
`sql_date`	lead	date

Example SQL (Postgres)

SELECT (SELECT COUNT(DISTINCT lead_id) FROM lead WHERE snapshot_date = :period_end AND (sql_date >= :period_start AND sql_date <= :period_end)) AS sqls

Access: recommended sensitivity tier internal, access scope unscoped. Guidance your policy engine enforces.

From an agent: with the GASP MCP server, call lookup_metric({ "name": "Sales Qualified Leads (SQLs)" }) or generate_query({ "metric": "Sales Qualified Leads (SQLs)", "adapter": "<your adapter JSON>" }).

What It Tells You

Marketing and sales alignment on lead quality.

Connected in the GASP relationship graph.

Upstream: what drives this

MQLs drives SQLs (Marketing)

Downstream: what this drives

SQLs drives Pipeline Value (Sales)
SQLs measures Lead (Entity)

← Back to Marketing metrics