Organic Traffic

Organic Traffic: Visitors from unpaid search.

Formula

Organic Traffic = Visitors where source = organic search

Computable definition

The canonical formula in the GASP formula grammar. The MCP server compiles it to SQL over the datasets listed below.

sum(field.unique_visitors where field.traffic_source = 'organic_search')

Unit: count

Data requirements

Grain: Daily aggregate · Frequency: Daily · Aggregation: aggregate (day) · Staged: no · Main source: Web Analytics.

Field	Dataset	Type
`period_start`	web_traffic	date
`traffic_source`	web_traffic	string
`unique_visitors`	web_traffic	integer

Example SQL (Postgres)

SELECT (SELECT COALESCE(SUM(unique_visitors), 0) FROM web_traffic WHERE period_start >= :period_start AND period_start <= :period_end AND traffic_source = 'organic_search') AS organic_traffic

From an agent: with the GASP MCP server, call lookup_metric({ "name": "Organic Traffic" }) or generate_query({ "metric": "Organic Traffic", "adapter": "<your adapter JSON>" }).

What It Tells You

SEO effectiveness and brand awareness.

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