Marketing Sourced Pipeline

Marketing Sourced Pipeline: Pipeline value attributed to marketing efforts (first-touch attribution).

Formula

Marketing Sourced Pipeline = Sum of opportunity value where first touch = marketing

Computable definition

The canonical formula in the GASP formula grammar. The MCP server compiles it to SQL over the datasets listed below.

sum(field.opportunity_amount where field.marketing_source = 'marketing' and field.opportunity_stage not in ('closed_won', 'closed_lost'))

Unit: currency

Notes: First-touch attribution.

Data requirements

Grain: Daily snapshot · Frequency: Daily · Aggregation: snapshot (day) · Staged: no · Main source: CRM.

Field	Dataset	Type
`marketing_source`	opportunity	string
`opportunity_amount`	opportunity	decimal
`opportunity_stage`	opportunity	string
`snapshot_date`	opportunity	date

Example SQL (Postgres)

SELECT (SELECT COALESCE(SUM(opportunity_amount), 0) FROM opportunity WHERE snapshot_date = :period_end AND (marketing_source = 'marketing' AND opportunity_stage NOT IN ('closed_won', 'closed_lost'))) AS marketing_sourced_pipeline

Access: recommended sensitivity tier confidential, access scope department-scoped. Guidance your policy engine enforces.

From an agent: with the GASP MCP server, call lookup_metric({ "name": "Marketing Sourced Pipeline" }) or generate_query({ "metric": "Marketing Sourced Pipeline", "adapter": "<your adapter JSON>" }).

What It Tells You

Marketing's contribution to sales pipeline.

Connected in the GASP relationship graph.

Downstream: what this drives

Marketing Sourced Pipeline measures Opportunity (Entity)

← Back to Marketing metrics