Marketing Efficiency Metrics Leading

Marketing Influenced Pipeline/Revenue

Marketing Influenced Pipeline/Revenue: Pipeline or revenue where marketing touched the deal at any point (multi-touch attribution).

Formula

Marketing Influenced = Pipeline/Revenue where any touch = marketing

Computable definition

The canonical formula in the GASP formula grammar. The MCP server compiles it to SQL over the datasets listed below.

sum(field.opportunity_amount where field.marketing_influenced = true and field.opportunity_stage not in ('closed_won', 'closed_lost'))

Unit: currency

Revenue variant: sum(field.opportunity_amount where field.marketing_influenced = true and field.opportunity_stage = 'closed_won' and in_period(field.close_date))

Notes: Multi-touch attribution: any marketing touch. Main formula is pipeline, the revenue variant covers closed won.

Data requirements

Grain: Daily snapshot · Frequency: Daily · Aggregation: snapshot (day) · Staged: no · Main source: CRM.

Field	Dataset	Type
`marketing_influenced`	opportunity	boolean
`opportunity_amount`	opportunity	decimal
`opportunity_stage`	opportunity	string
`snapshot_date`	opportunity	date

Example SQL (Postgres)

SELECT (SELECT COALESCE(SUM(opportunity_amount), 0) FROM opportunity WHERE snapshot_date = :period_end AND (marketing_influenced = TRUE AND opportunity_stage NOT IN ('closed_won', 'closed_lost'))) AS marketing_influenced_pipelinerevenue

From an agent: with the GASP MCP server, call lookup_metric({ "name": "Marketing Influenced Pipeline/Revenue" }) or generate_query({ "metric": "Marketing Influenced Pipeline/Revenue", "adapter": "<your adapter JSON>" }).

Sources

← Back to Marketing metrics