Customer Success Renewal Metrics Outcome

Renewal Rate

Renewal Rate: The percentage of subscriptions whose term ended in the period that renewed.

Formula

Renewal Rate = Contracts renewed / Contracts up for renewal × 100

Renewal Rate = ARR renewed / ARR up for renewal × 100

Computable definition

The canonical formula in the GASP formula grammar. The MCP server compiles it to SQL over the datasets listed below.

count_distinct(field.subscription_id where field.renewed = true and in_period(field.contract_end)) / count_distinct(field.subscription_id where in_period(field.contract_end))

Unit: percent (the formula yields an unscaled ratio)

By value variant: sum(field.renewal_amount where field.renewed = true and in_period(field.contract_end)) / sum(field.renewal_amount where in_period(field.contract_end))

Notes: Denominator is subscriptions whose term ended in the period.

Data requirements

Grain: Monthly aggregate · Frequency: Monthly · Aggregation: aggregate (month) · Staged: no · Main source: Billing.

Field	Dataset	Type
`contract_end`	subscription	date
`renewed`	subscription	boolean
`snapshot_date`	subscription	date
`subscription_id`	subscription	string

Example SQL (Postgres)

SELECT (CAST((SELECT COUNT(DISTINCT subscription_id) FROM subscription WHERE snapshot_date = :period_end AND (renewed = TRUE AND (contract_end >= :period_start AND contract_end <= :period_end))) AS DOUBLE PRECISION) / NULLIF((SELECT COUNT(DISTINCT subscription_id) FROM subscription WHERE snapshot_date = :period_end AND (contract_end >= :period_start AND contract_end <= :period_end)), 0)) AS renewal_rate

Access: recommended sensitivity tier confidential, access scope department-scoped. Guidance your policy engine enforces.

From an agent: with the GASP MCP server, call lookup_metric({ "name": "Renewal Rate" }) or generate_query({ "metric": "Renewal Rate", "adapter": "<your adapter JSON>" }).

Benchmarks

Below 85%: Concerning, indicates retention problem
85-90%: Below average
90-95%: Good (90% is the industry norm per 2025 data)
95%+: Excellent, top-quartile performance

Connected in the GASP relationship graph.

Upstream: what drives this

Customer Health Score drives Renewal Rate (Customer Success)

Downstream: what this drives

Renewal Rate drives GRR (Core)
Renewal Rate measures Subscription (Entity)

View canonical definition →

Sources

← Back to Customer Success metrics