Customer Success Engagement Metrics Leading

Executive Sponsor Coverage

Executive Sponsor Coverage: The percentage of active accounts with an engaged contact whose role is executive sponsor.

Formula

Exec Sponsor Coverage = Accounts with an engaged executive sponsor contact / Active accounts × 100

Computable definition

The canonical formula in the GASP formula grammar. The MCP server compiles it to SQL over the datasets listed below.

count_distinct(field.customer_id where field.contact_role = 'executive_sponsor' and field.contact_engaged = true) / count_distinct(field.customer_id where field.customer_status = 'active')

Unit: percent (the formula yields an unscaled ratio)

Notes: Numerator counts accounts with at least one engaged contact whose role is executive_sponsor on the contact snapshot at period end. Denominator is active accounts; restrict to managed accounts by filtering the population.

Data requirements

Grain: Weekly snapshot · Frequency: Weekly · Aggregation: snapshot (week) · Staged: no · Main source: CRM.

Field	Dataset	Type
`contact_engaged`	contact	boolean
`contact_role`	contact	string
`customer_id`	contact	string
`customer_id`	customer	string
`customer_status`	customer	string
`snapshot_date`	contact	date
`snapshot_date`	customer	date

Example SQL (Postgres)

SELECT (CAST((SELECT COUNT(DISTINCT customer_id) FROM contact WHERE snapshot_date = :period_end AND (contact_role = 'executive_sponsor' AND contact_engaged = TRUE)) AS DOUBLE PRECISION) / NULLIF((SELECT COUNT(DISTINCT customer_id) FROM customer WHERE snapshot_date = :period_end AND customer_status = 'active'), 0)) AS executive_sponsor_coverage

From an agent: with the GASP MCP server, call lookup_metric({ "name": "Executive Sponsor Coverage" }) or generate_query({ "metric": "Executive Sponsor Coverage", "adapter": "<your adapter JSON>" }).

What It Tells You

Whether you have a senior relationship at each account. Accounts with an engaged sponsor tend to hold up better at renewal.

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