Bundle Pricing and MRR Allocation
Bundle Pricing and MRR Allocation: When a subscription is sold as a bundle (a single SKU containing multiple products, features or services at one price), individual line items within the bundle have no explicit price. MRR must still be allocated to each component for accurate reporting of expansion, contraction and churn at the item level.
Formula
Item MRR = (Item SSP / Sum of all item SSPs) × Bundle PriceComputable definition
Not computable as a single formula
An allocation method applied when recording item-level MRR (Item SSP / sum of SSPs x bundle price), not a reported metric.
From an agent: with the GASP MCP server, call
lookup_metric({ "name": "Bundle Pricing and MRR Allocation" }) .
Common Mistakes
- Allocating equally across items regardless of value
- Using cost as a proxy for value (low-cost items may have high customer value)
- Not updating SSPs when standalone pricing changes
- Treating the entire bundle as a single unit (hides component-level movements)