Customer Terms
MQL (Marketing Qualified Lead)
MQL (Marketing Qualified Lead): A lead meeting criteria indicating sales-readiness.
Related Terms
Other definitions in Customer Terms:
Customer
An entity (company/account) with a paid subscription.
Active Customer
A customer in good standing at a point in time.
User
An individual person using the product within a customer account.
Trial
An account evaluating the product for free for a set period before it decides to pay.
Active User
A user who performed a qualifying action in the defined period.
Lead
A contact who has expressed interest (form fill, signup, etc.).
SQL (Sales Qualified Lead)
An MQL accepted by sales as worth pursuing.
Opportunity
A qualified sales prospect in the pipeline.