Time Terms

Cohort

Cohort: A group of customers/users defined by a shared characteristic, typically signup date.

In the data model

Cohort is a concept in the GASP relationship graph.

Relationships

Customer belongs to Cohort (N:1). Each customer belongs to an acquisition cohort based on their start date. Cohort analysis isolates vintage effects in retention and expansion.

Related Terms

Other definitions in Time Terms:

A defined time interval for measurement. Always specify:

Trailing / Rolling

A period ending at the current date.

YoY (Year over Year)

Comparison to same period in prior year.

MoM (Month over Month)

Comparison to prior month.

QoQ (Quarter over Quarter)

Comparison to prior quarter.

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